The Crunchbase вЂњFemale Founder Series,вЂќ is a number of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers who overcame the chances, raised money, and so are now leading companies that are successful.
Dani Fankhauser, co-founder of XO, is making use of enjoyable and games to produce a better relationship software experience.
An early adopter of on line dating, Dani is not any complete stranger into the struggles and exhaustion that originated in old-fashioned apps. In a period where connection is much more valuableвЂ”and difficultвЂ”than ever, she lay out along with her co-founders to produce a fresh and take that is new online dating sites. The effect is XOвЂ”the very first relationship software with icebreaker games. The unique back-and-forth of games makes it much simpler for users to start out conversations and build better connections.
We asked Dani about her change from journalist to business owner, the brand new challenges she has faced from branding to fundraising, therefore the classes she’s got discovered on the way.
Q: inform us the whole tale behind your companyвЂ™s founding: What led you to definitely begin e-commerce?
A: straight straight Back this season, I happened to be the initial of my buddies to try online dating sites, and proudly, when I convinced a pal to participate OkCupid, she came across her spouse. I became additionally among the journalists that are first come up with Tinder. My co-founders had built several viral games that are mobile when I came across them at the beginning of 2019, I became really fatigued by internet dating, and so I knew it had been time for one thing fresh and brand new. We designed XO to incorporate games into dating making it an event that is maybe maybe maybe not demoralizing and draining, but enjoyable.
Q: What issue does your organization re re solve, or seek to? What exactly are a few of the most significant effects your business has received up to now?
A: Our mission is always to assist individuals build and strengthen genuine connections. The word вЂњconnectionвЂќ gets a rep that is bad times because social internet sites do literally link us, but make you feel disconnected. Games have back-and-forth that is unique and arenвЂ™t too severe, and that’s why theyвЂ™re useful for team-building, for instance. Games powerfully change the tone of a conversation.
I happened to be astonished to listen to very early individual feedback that 100% of peopleвЂ™s interactions on XO have been good and therefore users were saying every thing they met really was thoughtful and respectful. Needless to say it was our intention in providing a various relationship than other dating apps. In addition think weвЂ™re attracting the sort of individuals who donвЂ™t make use of other apps because of the concentrate on look, therefore users are fulfilling people that are different XO than they might on Tinder https://hotrussiangirls.net/asian-brides/.
Q: In just what methods do you believe differently regarding the industry than the others do? With what methods have you been disrupting your industry?
A: As soon as we first began pitching, weвЂ™d hear, вЂњWow, just exactly exactly how has no body thought of this yet?вЂќ Dating and gamesвЂ”itвЂ™s those types of great a few ideas youвЂ™d think somebody might have done currently. My experience originates from building online communities around content that resonates, and my co-founders have actually built a number of games nonetheless they arenвЂ™t your standard competitive, graphics-driven games. With a unique take on what a game is and what dating should be, and thatвЂ™s why XO has so quickly hooked an eager fanbase so we came to it.
Q: What had been one unanticipated hurdle or challenge you encountered when starting out?
A: Choosing title for the software is one thing that appears enjoyable it is actually very hard. As being a customer application, the capability to communicate just what its you are doing in almost no area mattersвЂ”itвЂ™s how exactly we break through the sound to investors and reporters before we also have to introduce. We desired something which screamed вЂњdating and gamesвЂќ in as few letters as you are able to, and now we nailed it with XO. We actually had a name that is different employed for about 10 months before stumbling on XO. There are plenty variablesвЂ”trademark access (the logic around everything you can get is astonishing), social/domain accessibility, term associations individuals make (we went several studies), surprising alternate definitions youвЂ™ll find on UrbanDictionary. One title we liked in the beginning was Wink, however some individuals linked it with an adult guy winking at a woman that is young and then we decided the creepiness element wasnвЂ™t well worth it, despite the fact that lots of people liked the title.